Overview
- how to enhance your cityās overall environment
- how to broaden your cityās economic base while providing for new revenues
- how to develop your cityās infrastructure to be visitor-friendly and to increase the length of visitorsāstays
- how to effectively market your cityās resources for tourism
- how to communicate with both audiences--the public and local residents After reading Marketing Your City, U.S.A., youāll find tourism a win-win situation: the more you attract tourists the more outside revenue youāll gain. Youāll approach tourism with a confident strategy that guarantees your hometownās success. Tourism can be difficult and overwhelming, so let Marketing Your City, U.S.A. guide you every step of the way.
This book title, Marketing Your City, U.S.A. (A Guide to Developing a Strategic Tourism Marketing Plan) - 9780789005922, ISBN: 9780789005922, by Kaye Sung Chon, Ronald A Nykiel, Elizabeth Jascolt, published by Taylor & Francis (July 16, 1998) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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