Marshall McLuhan - 9780761952657

'Feted and reviled in his own lifetime, Marshall McLuhan has made a dramatic comeback in recent years. Marchessault gives a balanced and carefully considered appraisal of McLuhan's contribution to cultural theory, which may be even more pertinent now, in the early twenty-first century, than when he originally formulated it in the 1950s and '60s'

Jim McGuigan, Professor of Cultural Analysis, Loughborough University

Why is McLuhan important? What use can we make of his approach to the media today? In this insightful critical introduction, McLuhan's contribution is carefully explained and his reputation reassessed. The book:

· Explains McLuhan's key ideas

· Engages with critical issues in media and contemporary art

· Demonstrates the relevance of his work for students

of media and communications

· Addresses his methodological contribution

· Revises our understanding of his place in the history of ideas.

Illustrated with many examples from the network society, the book works as a guide to anyone who wants to know why McLuhan is important.

This book title, Marshall McLuhan - 9780761952657, ISBN: 9780761952657, by Janine Marchessault, published by SAGE Publications (November 18, 2004) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Marshall McLuhan - 9780761952657 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Marshall McLuhan - 9780761952657 books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!