Mastering Fashion Marketing

ISBN: 9781403919021
List Price: $41.00

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SKU:
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Minimum Purchase:
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Overview

This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organisations, providing unique insights into the reality of fashion marketing. Appropriate for undergraduate and postgraduate fashion, retailing and business degrees, it is also a valuable read for practitioners seeking knowledge and understanding of fashion marketing.

This book title, Mastering Fashion Marketing, ISBN: 9781403919021, by Tim Jackson, David Shaw, published by Palgrave Macmillan (February 15, 2009) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Mastering Fashion Marketing books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Tim Jackson, David Shaw
Series:
Palgrave Master Series
Format:
Paperback
Pages:
240
Publisher:
Palgrave Macmillan (February 15, 2009)
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781403919021
ISBN-10:
140391902X
Weight:
20.88oz
Dimensions:
6.23" x 9.7" x 0.855"
Case Pack:
16
File:
Macmillan Trade-macmillan_us_academic_onix21-2016-0320-20160321.xml
Folder:
Macmillan Trade
As low as:
$20.91
List Price:
$41
Publisher Identifier:
P-STM
Discount Code:
A

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