Overview
After years of collecting menus and studying their cultural significance through the lens of art history, Pearlman realized they were also profoundly important sales tools, affecting everything from a restaurantās operations and profits to a dinerās expectations and behavior.
There was just one problem: she wasnāt exactly convinced that any menu had ever swayed her own choices. So she set off on a mission to understand if, how, and when menus work in appealing to us diners, visiting and meticulously documenting more than 60 restaurants of all stripes in the greater Los Angeles area.
In May We Suggest, Pearlman applies her background in art to her love of cuisine by combining her own dining experiences with research from a broad range of disciplines, from experience design to behavioral economics. What emerges is a captivating, thought-provoking study of one of the most often read but rarely analyzed narrative works around: the humble menu.
This book title, May We Suggest (Restaurant Menus and the Art of Persuasion), ISBN: 9781572842601, by Alison Pearlman, published by Agate Publishing (October 16, 2018) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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