Overview
Gleaned from thousands of images, this book offers the best of American print advertising in the age of the āBig Idea.ā From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and ā60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of midcentury marketing is at once an evocative period piece and a showcase of design innovation and advertising wit.
This book title, Mid-Century Ads. 40th Ed., ISBN: 9783836591478, by Steven Heller, Jim Heimann, published by TASCHEN (October 13, 2023) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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