Mission (How the Best in Business Break Through)

ISBN: 9780241247068
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$21.95
SKU:
9780241247068
Availability:
384.25
Minimum Purchase:
25 units
Bulk Pricing:
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Minimum Order: 25 copies per title

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Product Details

Author:
Michael Hayman, Nick Giles
Format:
Paperback
Pages:
240
Publisher:
Penguin UK (October 1, 2016)
Imprint:
Portfolio Penguin
Language:
English
Audience:
General/trade
ISBN-13:
9780241247068
ISBN-10:
0241247063
Weight:
6.56oz
Dimensions:
5" x 7.75" x 0.7"
File:
Eloquence-IPG_08042026_P10436102_onix30_Complete-20260804.xml
Folder:
Eloquence
List Price:
$21.95
Pub Discount:
60
Case Pack:
48
As low as:
$12.51
Publisher Identifier:
P-IPG
Discount Code:
C

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Overview

The best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them. And they win through with momentum, explosive growth that outruns the competition. From tech pioneers Google and Airbnb, to retail giant Whole Foods Mission shows how business is changing people's lives through the power of purpose, culture and campaigning. Uncover the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates.

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