Overview
In this boisterous and entertaining memoir, Nigel Dick recounts his wild ride from record company motorcycle messenger to one of the world's leading music video directors.
After a brief stint busking in the Paris Metro, Nigel Dick got his start in the music business at London's upstart Stiff label in the late '70s, working with Graham Parker, Ian Dury, Devo and the Go-Go’s. From helping out on a Madness video, he began a career as a music video director; he went on to work with hundreds of stars, including Oasis, Ozzy Osbourne, Paul McCartney, Elton John, Guns n' Roses, Cher, Toto, Britney Spears, Nickelback, Celine Dion, Alice Cooper, Alice in Chains and Tears for Fears. If you’ve ever watched MTV, you’ve seen his work.
Ten videos directed by Nigel Dick:
- Band Aid: “Do They Know It’s Christmas”
- Cher: “Believe”
- Def Leppard: “Rocket”
- Florida Georgia Line: “Dirt”
- Guns n’ Roses: “Sweet Child o’ Mine”
- Nickelback: “Photograph”
- Oasis: “Champagne Supernova”
- Ozzy Osbourne: "Back on Earth"
- Britney Spears: “Oops! I Did It Again”
- Tears for Fears: “Shout”
With so many artists depicted here making the videos by which they have come to be known, there is something for everyone who's ever watched MTV and wondered about their creation.
Chad Kroeger of Nickelback: "If you thought Nigel Dick could direct a video, you should see him write a book!"
Steve Lukather of Toto: "We hated doing videos cause we are musicians not dancers or actors. But Nigel made it fun, did an amazing job, was a great hang and caught on to our personalities quick."
Tony Scalzo of Fastball: "Nigel is a brilliant storyteller and a tireless creative force."
Rob Tannenbaum, co-author of I Want My MTV: "It’s pretty unlikely that Nigel Dick – a frustrated architect, failed rock star and failed bike messenger (he didn’t own a bike), a man whose own mother told him he’d never amount to anything – played such a significant role in music video history, but it’s true. He was a balding, abstemious 28 year old PR man when he was handed a camera and told to figure it out. In this blunt, colorful memoir, in which he seemingly meets everyone in the music business, he describes the wild west early days of MTV and videos, when no one knew what they were doing and an entire art form was invented on the fly. It’s incredible what one can accomplish with ingenuity, pluck, and good cheer."
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