Overview
If you’ve ever scaled too fast, felt overwhelmed by growth, or faced chaos with no road map, Need It, Don’t Want It is your new playbook.
Entrepreneur and fintech founder Jay Avigdor takes you on a reverse journey through the gritty realities of building a multimillion-dollar business. From funding nightmares to sleepless innovation, Jay reveals the overlooked truths behind what it really takes to grow—and keep growing.
Written with humor, honesty, and hard-earned experience, this book skips the fluff and dives into the essential questions every founder must ask.
Inside you’ll learn how to:
- Navigate high-stakes decision-making with clarity and grit
- Prepare your infrastructure before growth happens
- Lead with character in a cutthroat industry
- Recover stronger from business setbacks
- Find meaning beyond the money
Whether you’re an early-stage entrepreneur or managing massive momentum, this book will change how you think about risk, reward, and what success really demands.
If you’re not struggling, you’re not succeeding.
While major retailers like Amazon may carry Need It, Don't Want It (The Business Lessons No One Asks for, No One Tells You, but Everyone Needs), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.
We’re trusted by over 75,000 customers, many of whom return time and again. Want proof? Just check out our 25,000+ customer reviews—real feedback from people who love how we do business.
Prefer to talk to a real person? Our Book Specialists are here Monday–Friday, 8 a.m. to 5 p.m. PST and ready to help with your bulk order of Need It, Don't Want It (The Business Lessons No One Asks for, No One Tells You, but Everyone Needs).