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Neurofundraising

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ISBN: 9781394370450
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$28.00
SKU:
9781394370450
Availability:
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Minimum Purchase:
25 units
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Overview

A comprehensive discussion of the latest advances in fundraising strategy and donor decision-making

In Neurogiving: The Science of Donor Decision-Making, fundraising and behavioral science expert, Cherian Koshy, delivers a point-by-point guide to creating crystal-clear messaging that transforms prospective donors into active donors. The author demonstrates a revolutionary, science-backed approach to fundraising that unpacks why donors move from considering a donation to actually donating.

Neurogiving integrates up-to-date insights from neuroscience, behavioral psychology, and proprietary research to generate a comprehensive roadmap for generating donor experiences that maximize generosity and long-term commitment.

Readers will also find:

  • Illustrative examples and research-informed strategies for applying the book's principles in real-world fundraising contexts
  • Accessible descriptions of the reasons people give and why they might give repeatedly
  • The potential role for artificial intelligence and machine learning in donor engagement and personalization

Perfect for nonprofit leaders, fundraisers, and philanthropy professionals seeking to increase donor engagement and retention, Neurogiving is also an invaluable resource for major gifts officers, development directors, marketers, fundraising consultants, and fundraising trainers.

While major retailers like Amazon may carry Neurofundraising, we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.

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Product Details

Author:
Cherian Koshy
Format:
Hardcover
Publisher:
Wiley (December 4, 2025)
Imprint:
Wiley
Release Date:
December 4, 2025
Language:
English
Audience:
General/trade
ISBN-13:
9781394370450
Weight:
18oz
File:
Wiley-wileyUS_3_incremental_may27_2025-20250527.xml
Folder:
Wiley
List Price:
$28.00
Country of Origin:
United States
Pub Discount:
50
As low as:
$19.32
Shipping Origin:
Wiley-1
Publisher Identifier:
P-WIL
Discount Code:
D

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