Overview
Learn how to use neuromarketing and understand the science behind itĀ
Neuromarketing isĀ a controversial newĀ field where researchers study consumers'Ā brainĀ responses to advertising and media.Ā Neuromarketing and the brain sciences behind itĀ provide new ways to look atĀ the age-old question:Ā why doĀ consumers buy?Ā Neuromarketing For Dummies goes beyond the hype to explainĀ the latestĀ findings inĀ thisĀ growingĀ andĀ often misunderstoodĀ field, and shows business owners and marketersĀ how neuromarketing really works and howĀ they can useĀ itĀ to their advantage. You'll get a firm grasp on neuromarketing theory andĀ how it is impacting research inĀ advertising, in-storeĀ and onlineĀ shopping, productĀ and package design, and much more. Ā Topics include:
- How neuromarketing works
- InsightsĀ from the latest neuromarketing research
- How to apply neuromarketing strategies to any level of advertising orĀ marketing, on any budget
- Practical techniques to help your customers develop bonds with your products and services
- The ethics of neuromarketing
Neuromarketing for DummiesĀ demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.
This book title, Neuromarketing For Dummies, ISBN: 9781118518588, by Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl, published by Wiley (August 6, 2013) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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