Never Mind the Sizzle...Where's the Sausage? (Branding based on substance not spin)

Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !

This book title, Never Mind the Sizzle...Where's the Sausage? (Branding based on substance not spin), ISBN: 9781841127699, by David Taylor, published by Wiley (October 15, 2007) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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