No B.S. Guide to Brand-Building by Direct Response (The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It)

ISBN: 9781599185330
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Overview

Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality—YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING—NOT PURCHASED OUTRIGHT.

Kennedy and his co-authors don’t offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won’t learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn’t about buying brand power. It’s about getting a highly valuable brand—FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn’t pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe— customers who believe in, promote and buy your brand.

This book title, No B.S. Guide to Brand-Building by Direct Response (The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It), ISBN: 9781599185330, by Dan S. Kennedy, Forrest Walden, Jim Cavale, published by Entrepreneur Press (March 18, 2014) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Dan S. Kennedy, Forrest Walden, Jim Cavale
Format:
Paperback
Pages:
262
Publisher:
Entrepreneur Press (March 18, 2014)
Language:
English
ISBN-13:
9781599185330
ISBN-10:
1599185334
Weight:
13oz
Dimensions:
6" x 9"
Case Pack:
28
File:
PGW-LEGATO-Metadata_Only_Publishers_Group_West_Customer_Group_Metadata_20240112103336-20240120.xml
Folder:
PGW
As low as:
$9.15
List Price:
$17.95
Publisher Identifier:
P-PER
Discount Code:
A
Audience:
General/trade
Series:
No B.S.
Country of Origin:
United States

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