Overview
In this āsequel to The Social Networkā (The New York Times), award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade.
āThe most enrapturing book about Silicon Valley drama since Hatching Twitterā (Fortune), No Filter āpairs phenomenal in-depth reporting with explosive storytelling that gets to the heart of how Instagram has shaped our lives, whether you use the app or notā (The New York Times).
In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: it would make anything you captured look more beautiful. The cofounders cultivated a community of photographers and artisans around the app, and it quickly went mainstream. In less than two years, it caught Facebookās attention: Mark Zuckerberg bought the company for a historic $1 billion when Instagram had only thirteen employees.
That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain Instagramās beauty, brand, and cachet, considering their app a separate company within the social networking giant. They urged their employees to make changes only when necessary, resisting Facebookās grow-at-all-costs philosophy in favor of a strategy that highlighted creativity and celebrity. Just as Instagram was about to reach a billion users, Facebookās CEO Mark Zuckerbergāonce supportive of the foundersā autonomyābegan to feel threatened by Instagramās success.
Frier draws on unprecedented accessāfrom the founders of Instagram, as well as employees, executives, and competitors; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers worldwideāto show how Instagram has fundamentally changed the way we show, eat, travel, and communicate, all while fighting to preserve the values which contributed to the companyās success. āDeeply reported and beautifully writtenā (Nick Bilton, Vanity Fair), No Filter examines how Instagramās dominance acts as a lens into our society today, highlighting our fraught relationship with technology, our desire for perfection, and the battle within tech for its most valuable commodity: our attention.
This book title, No Filter (The Inside Story of Instagram), ISBN: 9781982126803, by Sarah Frier, published by Simon & Schuster (April 14, 2020) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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