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On Masa (Techniques, Recipes, and Reflections on a Timeless Staple)

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ISBN: 9781797209920
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$35.00
SKU:
9781797209920
Availability:
630
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Product Details

Author:
Jorge Gaviria, Graydon Herriott
Format:
Hardcover
Publisher:
Chronicle Books (September 13, 2022)
Language:
English
ISBN-13:
9781797209920
ISBN-10:
1797209922
File:
hbgusa-hbgusa_Chronicle_onix30_P8812359_07072025-20250707.xml
Folder:
hbgusa
List Price:
$35.00
As low as:
$19.25
Publisher Identifier:
P-CHRONICLE
Discount Code:
B
Weight:
35.2oz
Dimensions:
7.55" x 10.25" x 1.2"
Case Pack:
14
Audience:
General/trade
Pub Discount:
65
Imprint:
Chronicle Books

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Overview

MASA is your guide to making authentic, high-quality masa from scratch and cooking with it in your home kitchen.

It's time to learn the way to a perfect taco, and it all starts with the masa. Like sourdough before it, craft masa is on the brink of a global culinary movement. Jorge Gaviria's company, Masienda, has become a proxy message board at the center of the swelling masa conversation and with this cookbook he completes the story of how to create this special building block from scratch.

Brimming with history, replicable techniques, and reflections from masa authorities, including third-generation tortillerxs and acclaimed chefs, MASA reveals the beauty and longstanding traditions behind this elemental staple. In addition to teaching how to make masa from dried corn kernel to fully realized dish, this book also shows cooks how to use masa in 50 base recipes for tortillas, pozole, tamales, and more, empowering chefs of any level to think creatively and adapt recipes confidently for their own use.

In addition, ten well-known chefs offer inventive recipes-such as tamal gnocchi, masa waffles, and shrimp and masa grits-to inspire new ways of relating to this timeless, dynamic food.

TORTILLAS ARE EVERYWHERE: For years now, tortillas, the most common masa application, have outpaced the consumption of hamburger buns in the United States, and their companion condiment, salsa, has outsold ketchup as the nation's leading condiment.

ENDLESS DINNER INSPIRATION: This book features a wide range of recipes from the traditional basics—Tortillas, Pupusas, and Arepas—to the inventive, like Blue Masa Sourdough Bread, Tamal Gnocchi, and Shrimp and Masa Grits.

THE MASTER ON MASA: Jorge Gaviria is the founder of Masienda, a resource and supplier of high-quality masa and masa products. Jorge Gaviria wrote MASA after successfully working through tens of thousands of inquiries from home cooks on everything from the best equipment to ideal cooking temperatures to how to prevent a tortilla from falling apart during reheating.

While major retailers like Amazon may carry On Masa (Techniques, Recipes, and Reflections on a Timeless Staple), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.

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