One Insane Idea (Fifteen Ideation Techniques to Spark Breakthrough Business Ideas | A Practical Guide to Innovation, Startups and Creative Thinking)

How does someone come up with an insane, audacious idea? Does an idea descend upon us like a bolt of genius, or something deep within us lights a spark of madness? The book highlights 15 key business ideation techniques that will be useful for readers who want to come up with a cool business idea. Importantly it will also help them embrace a mindset of probing, of exploring, and of questioning.

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