Overview
From award-winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow-up to his bestseller One Simple Idea
How many times have you seen a product and thought, I know how to make that better? Or not seen a product and thought, How is it that no one has invented this yet? And when havenāt you thought, I need to be my own boss?
Youāre thinking the right things. Now, the next step is to take actionāand thatās exactly what One Simple Idea for Startups and Entrepreneurs is all about.
Stephen Key, one of the worldās leading experts on getting business ideas off the ground, revealed in his groundbreaking book One Simple Idea just how simple it is to make a fortune by selling or ārentingā your great ideas.
Now, he helps you live the entrepreneurial dream by delivering a proven, straightforward process for starting, growing, and running a businessāwithout the need for an MBA or millions of dollars in funding. As an inventor and successful business owner, Key brings a unique and fully rounded perspective to the subject, teaching you how to:
- Develop, test, and protect your idea
- Plan and launch your business
- Manufacture, package, market, sell, and distribute your product
- Manage and grow your business
- Prepare for and implement your endgame
Key draws on his own experience as a billion dollar inventor to offer how-toās and other takeaways you can use to get off the ground and into the black. Case studies, tips, and advice from other successful entrepreneurs underscore key principles to make it easier than ever for you to achieve your business and life dreams.
You donāt need millions of dollars or a business, engineering, or manufacturing background to develop, produce, and sell your own product idea. All you need is one simple ideaāand the passion to make it happen.
Praise for One Simple Idea
āThis book is straight-forward, no-nonsense information for how to start a successful company. Read it!ā
āBarbara Corcoran, investor/shark on ABCās reality hit Shark Tank
āThe ideas in this book are key to creating the kind of enterprise that will create hundreds of thousands of jobs in the future. The goal of entrepreneurship is to reduce the risk of failure as detailed in this book.ā
āNolan Bushnell, inventor of PongĀ® and founder of AtariĀ®
"Kudos!! One Simple Idea for Startups & Entrepreneurs is brilliant !! A must read for those that have the courage to dive into their dreams. This is a true Road Map for those that have the passion to achieve their Freedom. Truly something that I wish would have been there for me 33 years ago."
āRuss Hornsby, toy industry veteran, 2010 Toy of the Year award winner in seven different countries, and creator of hit toys ZhuZhu PetsĀ®, XiaXia PetsĀ®, DeGeDarĀ® and others
āI took one of those simple ideas and turned it into a company that now has its products in over 35,000 doors of retail distribution. With One Simple Idea for Startups & Entrepreneurs, Stephen gives us the tools we need to take an idea from your Head to the Store shelf.ā
āTodd Basche, inventor of Word LockĀ®, the #1 selling word combination lock
āAny inventor or entrepreneur who wants to make money without risking hundreds of thousands in design, manufacturing, warehousing and distribution would be well served to take advantage of the practical wisdom offered up in Stephenās most recent work, One Simple Idea for Startups & Entrepreneurs.ā
āRon Hazelton, former home improvement editor for ABCās Good Morning America and leading authority in the do-it-yourself home improvement field
āOne Simple Idea for Startups and Entrepreneurs is a MUST read. The process is broken down into steps that makes it simple to follow and gives you a roadmap to Success.ā
āGene Luoma, Inventor of Zip-It CleanĀ®
"Advice is everywhere but good advice is very rare. Stephen Keyā One Simple Idea for Startups & Entrepreneurs is the exception."
āSteve Greenberg, author of Gadget Nation and co-host of Food Network's television program Invention Hunters
āStephenās a trailblazer in what is now widely accepted as the emerging field of frugal innovation.ā
āPatrick Raymond, Invention Expert for Huffington Post, creator of InventionScoreĀ®, and co-host of Invention Hunters on Food Network
āStephen Key is the real deal. Without his knowledge and willingness to share it, I would not have been able to successfully bring my own product to market. Now readers of One Simple Idea for Startups & Entrepreneurs have the same opportunity to benefit from an education in startups and just how true it is that all it takes is persistence and one simple idea.ā
āNancy Tedeschi, inventor of SnapIt Screw&ā¢ and prize winner of the WalMart Get on the Shelf contest
An easy, important read for practitioner and academic alike. . . . Highly recommended."
āChoice
This book title, One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company, ISBN: 9780071800440, by Stephen Key, published by McGraw-Hill Education (November 12, 2012) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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