Optimize (How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing)

Learn to incorporateessential content optimization and social media engagementprinciples thereby increasing their ability to acquire and engagerelevant customers online.

Optimize provides insights from Lee Odden, one of theleading authorities on Content and Online Marketing. This bookexplains how to:

• Create a blueprint for integrated search, social media andcontent marketing strategy
• Determine which creative tactics will provide the best resultsfor your company
• Implement search and social optimization holistically in theorganization
• Measure the business value of optimized and socialized contentmarketing
• Develop guidelines, processes and training to scale onlinemarketing success

Optimize offers a tested approach for a customer-centricand adaptive online marketing strategy that incorporates the bestof content, social media marketing, and search engine optimizationtactics.

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