Overview
It's easy to say that if a CEO can get performance measurementright, then performance improvement will follow. But what is the"right" measure of performance, and how do you use it to improveperformance? Authors Tom Copeland and Aaron Dolgoff answer thesequestions and many more, as they show you how to find the measureof performance that has the strongest link to the creation ofwealth for the owners of both public and private companies. Theyanswer the puzzle of why growth in earnings is not correlated withshareholder returns and explain the under- and over-investmenttraps. And they explain how clear communications to investors andmanagers alike improve value.
The bottom line is that share prices go up when companies exceedexpectations -- short-term and long-term -- of income statement andbalance sheet performance and daily operating value drivers. Gain acomplete understanding of EBM and discover how to do this, and muchmore, while staying competitive in an unforgiving businessenvironment.
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