Owning Game-Changing Subcategories (Uncommon Growth in the Digital Age)

ISBN: 9781642798906
List Price $17.95 Up to % OFF

FREE Ground Shipping in US

Expect Delivery in 4-10 weekdays

Brand New Books

Lock in your price today! Prices tomorrow are NOT GUARANTEED.
Total for copies: Save
$17.95
List Price
Your Price Per Book
Discount

Found a lower price on another site? Request a Price Match

Minimum Order: 25 copies per title

true
Select QTYQuantity:
Quantity
Price
Discount

Minimum Order $100 / 25 copies per title, no exceptions

Not ready to place your order?

Prices change daily. Order now!

Need A Quote?  Request a quote

$17.95
SKU:
9781642798906
Availability:
314.25
Minimum Purchase:
25 units
Bulk Pricing:
Buy in bulk and save

Minimum Order: 25 copies per title

true

Product Details

Author:
David Aaker
Format:
Paperback
Pages:
204
Publisher:
Morgan James Publishing (April 7, 2020)
Language:
English
ISBN-13:
9781642798906
ISBN-10:
1642798908
Dimensions:
9" x 6"
Case Pack:
36
File:
PGW-LEGATO-Metadata_Only_Publishers_Group_West_Customer_Group_Metadata_20240112103336-20240120.xml
Folder:
PGW
List Price:
$17.95
As low as:
$9.15
Publisher Identifier:
P-PER
Discount Code:
A
Audience:
General/trade
Country of Origin:
United States
Pub Discount:
65
Weight:
10.72oz

Ordering Details

  • Product Availability: Typically, all books are in stock and ready to ship. If a title becomes unavailable unexpectedly, you will be contacted with 24 business hours.
  • Standard Shipping: FREE Shipping via ground transportation within the continental United States.
  • Estimated Delivery: Most orders deliver within 4-10 business days from order date (excluding weekends and holidays). Orders shipping to Alaska or Hawaii should allow a minimum of 3 weeks for delivery.
  • Rush Shipping: Deliver in 5 business days from order date (excluding weekends and holidays).
  • Important Note: Books ship from various warehouses and may receive multiple cartons to fill the complete order. Do not assume your order is shipping from Portland, OR.
  • Payment Terms: Visa, MC, Amex, PayPal, Purchase Orders and P-Cards can be used to purchase online. Check and wire-transfer payments are available offline through Customer Service



Overview

Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.

Owning Game-Changing Subcategories outlines the path to finding, managing, and leveraging new subcategories. In the digital age, the path has been made wider, shorter, and more frequently traveled. Throughout Owning Game-Changing Subcategories, David Aaker discusses certain aspects of the digital age that alter this path, such as E-commerce providing fast, inexpensive market access bypassing the cost of gaining distribution into storefront retailers or creating personal sales teams and social media and websites enabling communication on steroids in comparison with traditional use of advertising or events.

Growth is not only a success measure but also creates energy and opportunity for customers and employees. And such growth almost never occurs with “my brand is better than your brand” marketing. Owning Game-Changing Subcategories explores the only ways to grow a business (with rare exceptions) which is to:

  • develop new “must haves” that define a game-changing subcategory that provides a new or markedly superior buying or use experience or brand relationship to a core customer base;
  • become the exemplar brand that represents the subcategory and drives its visibility, positioning, and success; and
  • create barriers to competitors that could include “must-have” associations and a basis of relationships that go beyond functional benefits.

    While major retailers like Amazon may carry Owning Game-Changing Subcategories (Uncommon Growth in the Digital Age), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.

    We’re trusted by over 75,000 customers, many of whom return time and again. Want proof? Just check out our 25,000+ customer reviews—real feedback from people who love how we do business.

    Prefer to talk to a real person? Our Book Specialists are here Monday–Friday, 8 a.m. to 5 p.m. PST and ready to help with your bulk order of Owning Game-Changing Subcategories (Uncommon Growth in the Digital Age).


  • Customer Reviews