Desert insiders know Palm Desert as the geographic and cultural heart of the Coachella Valley. This resort town with over 30 golf courses started as a barren outpost aptly named Sand Hole. Founder Cliff Henderson envisioned a modern utopia growing from the scrub andāas a centerpieceābuilt the Shadow Mountain Club in 1948. With its glamorous figure-eight swimming pool and high-dive competitions, the club drew celebrities, presidents, and future residents. Cliffās brother Randall Henderson spotlighted another side of desert life when he established the headquarters of Desert Magazine in the new town, luring readers to pack up their jeeps and move to Palm Desert. The brothersā twin vision made Palm Desert the irresistible blend of city and wilderness it is today. Visitors can shop El Paseo, known as the āRodeo Drive of the Desert,ā then in 10 minutes embark on a mountainous thrill rideāthe Palms to Pines Highway.
This book title, Palm Desert, ISBN: 9780738559643, by Historical Society of Palm Desert, published by Arcadia Publishing Inc. (February 9, 2009) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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