People and Products (Consumer Behavior and Product Design) - 9781138812253

ISBN: 9781138812253
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$48.95
SKU:
9781138812253
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25 units
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Overview

By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity.

With increased connectedness and advances in technology, consumers and marketers are more closely connected than ever before. Yet consumer behavior texts often overlook the application of the subject to product design, testing, and success. This is the first book to explore this interface in detail, exploring such issues as:

  • the attributes and qualities that consumers demand from products and services, and social and cultural forces to be aware of;
  • design and form and how they facilitate product usage;
  • technological developments and the ways they have changed how consumers interact with products;
  • product disposal and sustainability;
  • emerging and future trends in consumer behavior and product development and design.

This exciting volume is relevant to anyone interested in marketing, consumer behavior, product development, technology, engineering, design, and brand management.

This book title, People and Products (Consumer Behavior and Product Design) - 9781138812253, ISBN: 9781138812253, by Allan J. Kimmel, published by Taylor & Francis (March 3, 2015) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer People and Products (Consumer Behavior and Product Design) - 9781138812253 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Allan J. Kimmel
Format:
Paperback
Pages:
320
Publisher:
Taylor & Francis (March 3, 2015)
Language:
English
ISBN-13:
9781138812253
Weight:
16oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_241005045822694-20241005.xml
Folder:
TAYLORFRANCIS
List Price:
$48.95
Case Pack:
18
As low as:
$43.08
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30

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