Permission Marketing (Turning Strangers Into Friends And Friends Into Customers)

ISBN: 9780684856360
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Overview

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.

This book title, Permission Marketing (Turning Strangers Into Friends And Friends Into Customers), ISBN: 9780684856360, by Seth Godin, published by Simon & Schuster (May 6, 1999) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Permission Marketing (Turning Strangers Into Friends And Friends Into Customers) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Seth Godin
Format:
Hardcover
Pages:
256
Publisher:
Simon & Schuster (May 6, 1999)
Language:
English
ISBN-13:
9780684856360
ISBN-10:
0684856360
Weight:
11.84oz
Dimensions:
5.5" x 7.5" x 0.9"
Case Pack:
40
File:
Eloquence-SimonSchuster_05192024_P7324742_onix30-20240519.xml
As low as:
$12.88
Feed Qty:
50
Folder:
Eloquence
List Price:
$28.00
Publisher Identifier:
P-SS
Discount Code:
A
Audience:
General/trade
Pub Discount:
65
Series:
A Gift for Marketers

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