Personalized (Customer Strategy in the Age of AI)

ISBN: 9781647826277
List Price: $32.00

FREE Ground Shipping in US

Expect Delivery in 4-10 weekdays

Brand New Books

Your Price per Book:
Total for copies: Save

Found a lower price on another site? Request a Price Match

Minimum Order: 25 copies per title

true

Pre-order this book today and they will ship when released on Oct 15th 2024

Quantity
Price

Minimum Order $100 / 25 copies per title, no exceptions

Not ready to place your order?

Prices change daily. Order now!

$32.00
SKU:
9781647826277
Minimum Purchase:
25 units
Bulk Pricing:
Buy in bulk and save

Minimum Order: 25 copies per title

true

Pre-order this book today and they will ship when released on Oct 15th 2024

Overview

In a world where consumers expect more—instantly, seamlessly, and the way they want it—personalization is a strategic imperative.

Research shows that the vast majority of consumers want personalized experiences, and a select few companies are rising to the challenge. These personalization leaders build trusted relationships with millions of customers across channels and engage with them at every step throughout their journey. They are rethinking their operations and unleashing the creativity of their teams—combined with the power of AI and technology—to fine-tune each successive interaction, delighting customers in the process.

Most companies, though, are not doing personalization well, leading to wasted money, squandered effort, and missed expectations. To be done effectively, personalization must be a critical element of your organization's strategy.

Personalized is a playbook to deliver true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe the Five Promises of Personalization that companies must live up to:

  • Empower Me: Understand each customer's unique needs and decide how to best help them.
  • Know Me: Win customers' trust and permission to securely use their data to improve their experience.
  • Reach Me: Reach out to the right customer, in the right channel, at just the right moment.
  • Show Me: Tailor unique content to be relevant to each customer, enabled by generative AI.
  • Delight Me: Design new ways of working and processes to speed up the velocity of continuous improvement and make a customer's experience feel magical.

With detailed examples across industries—including retail, health care, banking, B2B, technology, fashion, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

This book title, Personalized (Customer Strategy in the Age of AI), ISBN: 9781647826277, by Mark Abraham, David C. Edelman, published by Harvard Business Review Press (October 15, 2024) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Personalized (Customer Strategy in the Age of AI) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Personalized (Customer Strategy in the Age of AI) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

Product Details

Author:
Mark Abraham, David C. Edelman
Format:
Hardcover
Pages:
256
Publisher:
Harvard Business Review Press (October 15, 2024)
Release Date:
October 15, 2024
Language:
English
Audience:
General/trade
ISBN-13:
9781647826277
ISBN-10:
1647826276
Dimensions:
6.12" x 9.25"
File:
TWO RIVERS-PERSEUS-Perseus_Distribution_Customer_Group_Metadata_20240131205551-20240131.xml
Folder:
TWO RIVERS
List Price:
$32.00
Country of Origin:
United States
Case Pack:
24
As low as:
$18.24
Publisher Identifier:
P-PER
Discount Code:
C

Ordering Details

  • Product Availability: Typically, all books are in stock and ready to ship. If a title becomes unavailable unexpectedly, you will be contacted with 24 business hours.
  • Standard Shipping: FREE Shipping via ground transportation within the continental United States.
  • Estimated Delivery: Most orders deliver within 4-10 business days from order date (excluding weekends and holidays). Orders shipping to Alaska or Hawaii should allow a minimum of 3 weeks for delivery. Rush Shipping is currently not available.
  • Important Note: Books ship from various warehouses and may receive multiple cartons to fill the complete order. Do not assume your order is shipping from Portland, OR.
  • Payment Terms: Visa, MC, Amex, PayPal, Purchase Orders and P-Cards can be used to purchase online. Check and wire-transfer payments are available offline through Customer Service