Overview
Language comprises a major mark of humans compared with other primates and is the main vehicle for social interaction. A major characteristic of any natural language is that the same communication, idea, or intention can be articulated in different waysāin other words, the same message can be "framed" differently. The same medical treatment can be portrayed in terms chance of chance of success or chance of failure; energy reduction can be expressed in terms of savings per day or savings per year; and a task can be described as 80% completed or 20% uncompleted. In this book, contributors from a variety of disciplinesāpsychology, linguistics, marketing, political science, and medical decision makingācome together to better understand the mechanisms underlying framing effects and assess their impact on the communication process.
This book title, Perspectives on Framing - 9781138978300, ISBN: 9781138978300, by Gideon Keren, published by Taylor & Francis (November 24, 2015) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Perspectives on Framing - 9781138978300 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Perspectives on Framing - 9781138978300 books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!