Overview
A proven approach to achieving entrepreneurial success in newcorporate ventures and startups
Every day, business and corporate startups take action based onassumptions. Yet these assumptions are based largely on guessworkthat leads to everything from costly mistakes to the failure ofventures. Fortunately, there are ways to overcome these issues andexcel in your business endeavors—and this book will show youhow.
Engaging and informative, Pivot provides entrepreneurswith practical guidance for achieving success in corporate venturesas well as new startups. Based on more than fifteen years ofacademic research and many more years of experience in business andcorporate startups, this book skillfully addresses topics rangingfrom resources and organizational uncertainties to the scope andscale of new business opportunities.
- Reveals how to successfully conceptualize new businessopportunities, pivot as required to experiment with theseopportunities, and accelerate to the marketplace
- Captures the capabilities needed to quickly build a business byunderstanding and systematically reducing uncertainties from marketlandscape and technology to talent and organizationalpositioning
- The digital component of this book includes a world-classstrategic innovation methodology that is in demand fromcorporations worldwide
Written with today's serious entrepreneur in mind, Pivotwill provide you with the tools you'll need to get ahead of thecompetition and achieve consistent success.
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