Overview
A top international authority on Web marketing and e-commerceprovides a sure-fire formula for developing a winning e-commercemarketing strategy
One of the biggest reasons why so many Internet-based businessesfail isn't poor product or service, or technology failures, or evenlack of funding. As Internet marketing guru Ralph F. Wilsonexplains in this ground-breaking book, a preponderance ofe-business failures can be traced back to a lack of know- ledgeabout the Internet's full potential as a marketing and sales tool.With the help of case studies of outstanding e-business successesand failures, Wilson describes how to develop four, core e-businessmarketing competencies. Readers learn how to develop a USP, clarifygoals, and perform analysis and customer profiling. They also learnhow to perform product positioning; develop a balanced promotionalmix; provide lifetime customer value; and much more.
Ralph F. Wilson (Loomis, CA) is the founding editor of threepopular e-business publications read by 130,000 subscribers in 130countries: Web Marketing Today, Web Commerce Today, and DoctorEbiz.
One of the biggest reasons why so many Internet-based businessesfail isn't poor product or service, or technology failures, or evenlack of funding. As Internet marketing guru Ralph F. Wilsonexplains in this ground-breaking book, a preponderance ofe-business failures can be traced back to a lack of know- ledgeabout the Internet's full potential as a marketing and sales tool.With the help of case studies of outstanding e-business successesand failures, Wilson describes how to develop four, core e-businessmarketing competencies. Readers learn how to develop a USP, clarifygoals, and perform analysis and customer profiling. They also learnhow to perform product positioning; develop a balanced promotionalmix; provide lifetime customer value; and much more.
Ralph F. Wilson (Loomis, CA) is the founding editor of threepopular e-business publications read by 130,000 subscribers in 130countries: Web Marketing Today, Web Commerce Today, and DoctorEbiz.
This book title, Planning Your Internet Marketing Strategy (A Doctor Ebiz Guide), ISBN: 9780471441090, by Ralph F. Wilson, published by Wiley (October 25, 2001) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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