Playing Bigger Than You Are (How to Sell Big Accounts Even if You're David in a World of Goliaths)

ISBN: 9780470260357
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Overview

The small or mid-sized business' guide to outselling the bigboys

Often, small or mid-sized businesses don't think they have theresources or the talent to compete with the larger competitors intheir industry. But just because they don't have the advertisingbudgets or purchasing power of their bigger counterparts doesn'tmean they can't play ball. For sales organizations, service mattersmuch more than size.

If your sales business is competing with much bigger fish, the oddsare stacked against you. Pressured and powerless, frustrated andoverwhelmed, you might be tempted to give up. But smallerbusinesses often find advantages over their biggercompetitors.

    • Includes proven tactics to help smallbusinesses tackle bigger competitors
    • Author William T. Brooks is also theauthor of The New Science of Selling and Persuasionand How to Sell at Higher Margins Than YourCompetitors
    • Shows you how to steal market share frombigger vendors with bigger resources

Just because your business can't flood the market with salespeopleor contend on economy of scale and purchasing power, that doesn'tmean you can't compete. The secret is Playing Bigger Than YouAre.

This book title, Playing Bigger Than You Are (How to Sell Big Accounts Even if You're David in a World of Goliaths), ISBN: 9780470260357, by William T. Brooks, William P. G. Brooks, published by Wiley (October 26, 2009) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Playing Bigger Than You Are (How to Sell Big Accounts Even if You're David in a World of Goliaths) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
William T. Brooks, William P. G. Brooks
Format:
Hardcover
Pages:
240
Publisher:
Wiley (October 26, 2009)
Language:
English
Audience:
General/trade
ISBN-13:
9780470260357
Weight:
15.2oz
Case Pack:
24
File:
Wiley-wileyUS_3_1_20231215-20240108.xml
As low as:
$19.29
Folder:
Wiley
Shipping Origin:
Wiley-1
List Price:
$27.95
Publisher Identifier:
P-WIL
Discount Code:
D
Dimensions:
6.3" x 9.3" x 0.89"
Print on Demand (longer leads times apply):
Country of Origin:
United States

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