Overview
The small or mid-sized business' guide to outselling the bigboys
Often, small or mid-sized businesses don't think they have theresources or the talent to compete with the larger competitors intheir industry. But just because they don't have the advertisingbudgets or purchasing power of their bigger counterparts doesn'tmean they can't play ball. For sales organizations, service mattersmuch more than size.
If your sales business is competing with much bigger fish, the oddsare stacked against you. Pressured and powerless, frustrated andoverwhelmed, you might be tempted to give up. But smallerbusinesses often find advantages over their biggercompetitors.
• Includes proven tactics to help smallbusinesses tackle bigger competitors
• Author William T. Brooks is also theauthor of The New Science of Selling and Persuasionand How to Sell at Higher Margins Than YourCompetitors
• Shows you how to steal market share frombigger vendors with bigger resources
Just because your business can't flood the market with salespeopleor contend on economy of scale and purchasing power, that doesn'tmean you can't compete. The secret is Playing Bigger Than YouAre.
Often, small or mid-sized businesses don't think they have theresources or the talent to compete with the larger competitors intheir industry. But just because they don't have the advertisingbudgets or purchasing power of their bigger counterparts doesn'tmean they can't play ball. For sales organizations, service mattersmuch more than size.
If your sales business is competing with much bigger fish, the oddsare stacked against you. Pressured and powerless, frustrated andoverwhelmed, you might be tempted to give up. But smallerbusinesses often find advantages over their biggercompetitors.
• Includes proven tactics to help smallbusinesses tackle bigger competitors
• Author William T. Brooks is also theauthor of The New Science of Selling and Persuasionand How to Sell at Higher Margins Than YourCompetitors
• Shows you how to steal market share frombigger vendors with bigger resources
Just because your business can't flood the market with salespeopleor contend on economy of scale and purchasing power, that doesn'tmean you can't compete. The secret is Playing Bigger Than YouAre.
This book title, Playing Bigger Than You Are (How to Sell Big Accounts Even if You're David in a World of Goliaths), ISBN: 9780470260357, by William T. Brooks, William P. G. Brooks, published by Wiley (October 26, 2009) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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