Overview
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El destacado neurocientífico y miembro de la Fundación Guggenheim, Charan Ranganath, nos lleva a un fascinante viaje a través de la ciencia de nuestras memorias con una claridad y perspicacia excepcionales. Con relatos cautivadores sobre las peculiaridades de la memoria y pasos prácticos y accionables, este libro no solo te ayudará a recordar mejor, sino que también transformará tu vida. ¡No te pierdas esta obra que cambiará tu forma de entender y utilizar tu memoria para siempre! — Siddhartha Mukherjee, Ganador del Premio Pulitzer y autor de El Emperador de Todos los Males y El Gen.
LLEVAMOS MUCHAS DÉCADAS TRATANDO DE ENTENDER POR QUÉ OLVIDAMOS. LA PREGUNTA QUE DEBERÍAMOS HACERNOS ES POR QUÉ RECORDAMOS.
¿De qué manera el cerebro decide archivar en su memoria una experiencia u otra? Esa ha sido la gran pregunta de la neurociencia desde sus inicios y la respuesta podría ser revolucionaria. El Dr. Ranganath, uno de los científicos punteros en su campo, aborda en este libro su gran hallazgo: más que registrar el pasado, el cerebro prioriza aquella información que nos será útil en el futuro. El libro nos introduce en el mundo secreto de la memoria y su papel en aspectos como la toma de decisiones, el aprendizaje, e incluso la curación de nuestros traumas.
ENGLISH DESCRIPTION
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"Prominent neuroscientist and Guggenheim Fellow Charan Ranganath guides us through the science of our memories with incredible insight and clear science. He combines fascinating tales of the peculiarities of memory with practical, actionable steps. Not only will every reader remember better afterward, they’ll also never forget this life-changing book.” — Siddhartha Mukherjee, Pulitzer Prize-winning author of The Emperor of Maladies and Gene
A new understanding of memory is emerging from the latest scientific research. In Why We Remember, pioneering neuroscientist and psychologist Charan Ranganath radically reframes the way we think about the everyday act of remembering. Combining accessible language with cutting-edge research, he reveals the surprising ways our brains record the past and how we use that information to understand who we are in the present, and to imagine and plan for the future.
Memory, Dr. Ranganath shows, is a highly transformative force that shapes how we experience the world in often invisible and sometimes destructive ways. Knowing this can help us with daily remembering tasks, like finding our keys, and with the challenge of memory loss as we age. What’s more, when we work with the brain’s ability to learn and reinterpret past events, we can heal trauma, shed our biases, learn faster, and grow in self-awareness.
Including fascinating studies and examples from pop culture, and drawing on Ranganath’s life as a scientist, father, and child of immigrants, Why We Remember is a captivating story that unveils the hidden role memory plays throughout our lives. When we understand its power—and its quirks—we can cut through the clutter and remember the things we want to remember. We can make freer choices and plan a happier future.
This book title, Por qué recordamos: La nueva ciencia de la memoria / Why We Remember, ISBN: 9786075698076, by Charan Ranganath, published by Planeta Publishing Corp (November 19, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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