Power and Persuasion in Media and Advertising

Go ahead, buy it. You know you want it.…How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age. Teacher's guide available.

This book title, Power and Persuasion in Media and Advertising, ISBN: 9780778745440, by Susan Brophy Down, published by Crabtree Publishing (February 28, 2018) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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