Building and maintaining a private practice today requires initiative, creativity,
and a willingness to adapt new tools, technologies, and techniques to your business.
As a therapist, and a small business owner of a private practice, you face
the challenges of fluctuating market trends, infrastructure inefficiencies, seismic
changes in demographic populations, complex reimbursement systems,
and technological advances which alter practice patterns. Your “therapist side”
may be reluctant to think of yourself as a businessperson; however, if you are
to keep offering your valuable services, you owe it to yourself and your clients
to build the most effective and efficient practice possible. To do so, you need to
take advantage of the latest technology.
Tracy Todd presents a number of technologies that will help you build, maintain,
and expand your practice. He clearly walks you through the (surprisingly easy)
process of creating your own Web site, highlighting the usefulness of features
such as online scheduling and payment systems. He also provides overviews of
podcasting, videocasting, blogs, and electronic file management, pointing out
the benefits of each, and how you can go about applying these tools to your
practice. The result is a book that will help you streamline your administrative
duties, while expanding your clinical reach—thus helping your practice thrive.
This book title, Practice Building 2.0 for Mental Health Professionals (Strategies for Success in the Electronic Age), ISBN: 9780393705621, by Tracy Todd, published by W. W. Norton & Company (October 26, 2009) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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