Practice of Advertising

ISBN: 9780750661737
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$63.99
SKU:
9780750661737
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader.

Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising.

The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.

This book title, Practice of Advertising, ISBN: 9780750661737, by Adrian Mackay, published by Taylor & Francis (September 17, 2004) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Practice of Advertising books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Practice of Advertising books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

Product Details

Author:
Adrian Mackay
Format:
Paperback
Pages:
392
Publisher:
Taylor & Francis (September 17, 2004)
Language:
English
ISBN-13:
9780750661737
ISBN-10:
0750661739
Weight:
25.875oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_240426045415179-20240426.xml
Folder:
TAYLORFRANCIS
List Price:
$63.99
Case Pack:
16
As low as:
$56.31
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
Professional and scholarly
Country of Origin:
United States
Pub Discount:
30

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