Problems in Marketing (Applying Key Concepts and Techniques)

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem.

A companion Web site with resources for students and instructors is available.

This book title, Problems in Marketing (Applying Key Concepts and Techniques), ISBN: 9780761971795, by Luiz Moutinho, Charles S Chien, published by SAGE Publications (December 27, 2007) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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