Overview
* selecting target markets
* creating a positioning statement
* writing a financial paragraph
* motivating others
thereby demonstrating how to act as a bridge between sales, development and finance.
Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.
This book title, Product Marketing for Technology Companies - 9780750659949, ISBN: 9780750659949, by Mark Butje, published by Taylor & Francis (March 5, 2005) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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