Product Marketing for Technology Companies - 9780750659949

The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:

* selecting target markets
* creating a positioning statement
* writing a financial paragraph
* motivating others

thereby demonstrating how to act as a bridge between sales, development and finance.

Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.

This book title, Product Marketing for Technology Companies - 9780750659949, ISBN: 9780750659949, by Mark Butje, published by Taylor & Francis (March 5, 2005) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Product Marketing for Technology Companies - 9780750659949 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Product Marketing for Technology Companies - 9780750659949 books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!