Public Relations Metrics (Research and Evaluation)

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. It brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented. This volume serves as supplemental text in public relations research courses, and will be used by practitioners who are evaluating their own work.

This book title, Public Relations Metrics (Research and Evaluation), ISBN: 9780805862737, by Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic, published by Taylor & Francis (May 28, 2008) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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