Overview
This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people's health outcomes.
This book title, Purpose-Driven Pricing (Leveraging the Power of Pricing for Profit and Societal Good), ISBN: 9781032658940, by Saloni Firasta-Vastani, Jagdish N. Sheth, published by Taylor & Francis (July 12, 2024) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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