Qualitative Marketing Research

ISBN: 9780761963660
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$87.00
SKU:
9780761963660
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods.

Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing.

This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.

 

This book title, Qualitative Marketing Research, ISBN: 9780761963660, by David Carson, Audrey Gilmore, Chad Perry, Kjell Gronhaug, published by SAGE Publications (March 22, 2001) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Qualitative Marketing Research books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Qualitative Marketing Research books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

Product Details

Author:
David Carson, Audrey Gilmore, Chad Perry, Kjell Gronhaug
Format:
Paperback
Pages:
256
Publisher:
SAGE Publications (March 22, 2001)
Language:
English
Audience:
College/higher education
ISBN-13:
9780761963660
ISBN-10:
0761963669
Weight:
14oz
Dimensions:
6" x 9"
File:
Corwin-org_sage_onix30_full_US_20241001-20241003.xml
List Price:
$87.00
Case Pack:
20
As low as:
$63.51
Publisher Identifier:
P-CORWIN
Discount Code:
E
Folder:
Corwin
Pub Discount:
50

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