Qualitative Marketing Research (A Cultural Approach)

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.  

This book title, Qualitative Marketing Research (A Cultural Approach), ISBN: 9781412903813, by Johanna Moisander, Anu Valtonen, published by SAGE Publications (May 24, 2006) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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