Overview
This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.
This book title, Qualitative Research in Marketing and Management (Doing Interpretive Research Projects), ISBN: 9781032557809, by Chris Hackley, published by Taylor & Francis (December 17, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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