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Quantum Marketing (Mastering the New Marketing Mindset for Tomorrow's Consumers)

ISBN: 9781400223954
List Price: $27.99

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SKU:
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Overview

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption.

As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.

As Chief Marketing Officer of Mastercard—one of the world’s most recognizable and decorated brands—Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.

Readers will:

  • Understand the evolution of marketing and how to be at the forefront of future change.
  • Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.
  • Achieve breakthroughs in innovative thinking in order to compete in modern business.
  • Gain perspective from top marketers across industries.  

Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what some of the smartest people in the discipline are doing to get ready for this dramatic shift, and what the new world will look like for companies, consumers, and society at large as the race to develop revolutionary marketing strategies reaches a whole new level.

 

This book title, Quantum Marketing (Mastering the New Marketing Mindset for Tomorrow's Consumers), ISBN: 9781400223954, by Raja Rajamannar, published by HarperCollins Leadership (February 9, 2021) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days. Expedited shipping is also available.

Unlike Amazon and other retailers who may also offer Quantum Marketing (Mastering the New Marketing Mindset for Tomorrow's Consumers) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Raja Rajamannar
Format:
Hardcover
Pages:
240
Publisher:
HarperCollins Leadership (February 9, 2021)
Language:
English
ISBN-13:
9781400223954
ISBN-10:
1400223954
Weight:
13.76oz
Dimensions:
6.3" x 9.3" x 0.88"
Case Pack:
24
File:
HarperChristian-Nelson0723-20220723.xml
Folder:
HarperChristian
List Price:
$27.99
As low as:
$13.44
Publisher Identifier:
P-TNELSON
Discount Code:
A
Page Edges:
Non-Gilded
Words of Christ:
Black Letter
Binding:
With dust jacket
Audience:
General/trade

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