Overview
In April of 2000, Gary Erickson turned down a $120 million offer tobuy his thriving company. Today, instead of taking it easy for therest of his life and enjoying a luxurious retirement, he's workingharder than ever. Why would any sane person pass up the financialopportunity of a lifetime?
Raising the Bar tells the amazing story of Clif Bar'sGary Erickson and shows that some things are more important thanmoney. Gary Erickson and coauthor Lois Lorentzen tell the unusualand inspiring story about following your passion, the freedom tocreate, sustaining a business over the long haul, and livingresponsibly in your community and on the earth. Raising theBar chronicles Clif Bar's ascent from a homemade energy bar toa $100 million phenomenon with an estimated 35 million consumers,and a company hailed by Inc. magazine as one of thefastest-growing private companies in the U.S. four years in a row.The book is filled with compelling personal stories from Erickson'slife-trekking in the Himalayan mountains, riding his bicycle overroadless European mountain passes, climbing in the Sierra Nevadarange--as inspiration for his philosophy of business. Throughoutthe book, Erickson--a competitive cyclist, jazz musician, worldtraveler, mountain climber, wilderness guide, andentrepreneur--convinces us that sustaining one's employees,community, and environment is good business.
If you are a manager, executive, business owner, or boardmember, Raising the Bar is your personal guide to corporateintegrity. If you are a sports enthusiast, environmentalist,adventure lover, intrigued by a unique corporate culture, or justinterested in a good story, Raising the Bar is for you.
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