Overview
A new line of books reveals how technology is changing how we dobusiness...
How strategic business-wide use of Web technology can boostefficiency, sales, and profits
Authors Tim McEachern and Bob O'Keefe vividly illustrate that newWeb technology must be considered and managed within the context ofa company's entire business operations. With the help of successstories from industry leaders, they demonstrate the impact the Webcan have on everything from product development to supplierrelations, marketing and sales to personal management styles.
* The first book to show how strategic use of Web technology canpositively impact all aspects of organizational growth
* Includes real-life examples from Johnson & Johnson, GE PriceWaterhouse, United Technologies, UT Carriers, and other industryleaders
* Provides a framework for integrating EDI, Intranets, logisticssoftware, and other Web-related technologies into product designand overall business operations
TIM McEACHERN (Albany, New York) is founder and President of OneWorld Interactive, developers of Web sites for a number of Fortune500 companies. BOB O'KEEFE (London, England) is a professor ofinformation services management at Brunel University in London andhas been a visiting professor at the Rensselaer Polytech's LallySchool of Management and Technology.
How strategic business-wide use of Web technology can boostefficiency, sales, and profits
Authors Tim McEachern and Bob O'Keefe vividly illustrate that newWeb technology must be considered and managed within the context ofa company's entire business operations. With the help of successstories from industry leaders, they demonstrate the impact the Webcan have on everything from product development to supplierrelations, marketing and sales to personal management styles.
* The first book to show how strategic use of Web technology canpositively impact all aspects of organizational growth
* Includes real-life examples from Johnson & Johnson, GE PriceWaterhouse, United Technologies, UT Carriers, and other industryleaders
* Provides a framework for integrating EDI, Intranets, logisticssoftware, and other Web-related technologies into product designand overall business operations
TIM McEACHERN (Albany, New York) is founder and President of OneWorld Interactive, developers of Web sites for a number of Fortune500 companies. BOB O'KEEFE (London, England) is a professor ofinformation services management at Brunel University in London andhas been a visiting professor at the Rensselaer Polytech's LallySchool of Management and Technology.
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