Overview
Praise for Rebuilding the Corporate Genome
"Whether you talk about capability-driven organizations, modularapproaches, or networked economies, the implications of very lowcosts for transactions, information exchanges, and communicationsare clear: Business boundaries are dissolving and re-forming.Aurik, Jonk, and Willen show how innovators are creativelyexploiting this trend to their decided advantage."
—Gerard Hoetmer, Senior Vice President, UnileverBestfoods
"If you set your strategy at lower levels of the business, youcan more effectively compete and grow-and fend off unexpectedrivals. Rebuilding the Corporate Genome shows that once youlook through capability lenses, new horizons and new possibilitiessuddenly come into focus."
—Jan Oosterveld, Member, Group Management Committee, RoyalPhilips Electronics
"This book is a compelling and prescient look at the future ofthe modern corporation. While the 'corporate genome project' may bea work in progress, the authors take important steps towards thegoal of understanding how corporations really work, and howcapability-based corporations will emerge as the organizations oftomorrow. Read this book carefully, because this is as close as youwill get to a key for unlocking innovation and value in yourindustry."
—Mohanbir Sawhney, McCormick Tribune Professor of Technologyand Director, Center for Research in Technology & Innovation,Northwestern University, Kellogg School of Management
"Rebuilding the Corporate Genome reveals the futurebefore it arrives. The authors masterfully extrapolate from a setof current trends to paint a picture of how businesses andstrategies will evolve. The book is a must-read for anyone chargedwith charting the direction of a business in these turbulenttimes."
—Toby E. Stuart, Fred G. Steingraber-A.T. Kearney Professorof Organizations and Strategy, University of Chicago, GraduateSchool of Business
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