Overview
Create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology from the CEO and CMO of marketing powerhouse Yum! BrandsāTaco Bell, KFC, Pizza Hutāwith a genuine track record of success.
Sidestep the other marketing books, courses, articles, and even TED talks that offer hypothetical explanations that sound sensible. Embrace the proven, systematic approach of RED Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growthāno PhD required!
In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together they developed the R.E.D (Relevance, Ease, Distinctiveness) method. Itās simple methodology does not require complicated terms and a PhD to understand, itās actually quite simpleāmarketing works in three very different ways:
- RelevanceāIs it relevant to the marketplace?
- EaseāIs it easy to access and use?
- DistinctionāDoes it stand out from competition?
Combining actual examples from Yum! and other recognizable brands of every size around the world; the latest findings in marketing, neuroscience, and behavioral economics; and the authorās own experience marketing three different brands across 120 countriesāyour brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
This book title, R.E.D. Marketing (The Three Ingredients of Leading Brands), ISBN: 9781400223299, by Greg Creed, Ken Muench, published by HarperCollins Leadership (June 8, 2021) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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