Reinventing Virtual Events (How To Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance)

ISBN: 9781394159253
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Overview

Make your next webinar something to write home about

In Reinventing Virtual Events: How to Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance, a team of accomplished sales and coaching leaders delivers an insightful and engaging take on how to go from just holding your webinar audiences captive to truly captivating them. In the book, youā€™ll learn a novel way to produce online experiences the authors call ā€œCustomer-Centric Events,ā€ hybrid, go-to-market simulations that generate high levels of attendance and participation.

The authors upend conventional wisdom to show you how to create unconventional webinars that dazzle prospective customers and flood your pipeline. Youā€™ll discover how to:

  • Transform your product-centric pitch-offs into innovative customer-centric events that activate and engage your ideal audience
  • Use the authorsā€™ signature G.A.M.E.S. framework to drive high-quality leads
  • Build buzz, engagement, and interactivity directly into your virtual event and attract the top speakers in your industry

A canā€™t-miss playbook that turns everything you know about virtual events on its headā€”and shakes it up for good measureā€”Reinventing Virtual Events is an essential read for founders, sales professionals, business owners, marketing professionals, and anyone else with a stake in developing successful and engaging online and hybrid events.

This book title, Reinventing Virtual Events (How To Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance), ISBN: 9781394159253, by Justin Michael, Julia Nimchinski, published by Wiley (December 28, 2022) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Justin Michael, Julia Nimchinski
Format:
Hardcover
Publisher:
Wiley (December 28, 2022)
Language:
English
Audience:
General/trade
ISBN-13:
9781394159253
File:
Wiley-wileyUS_3_incremental_may07_2024-20240507.xml
Folder:
Wiley
List Price:
$30.00
As low as:
$20.70
Shipping Origin:
Wiley-1
Publisher Identifier:
P-WIL
Discount Code:
D
Pages:
288
Weight:
16oz
Dimensions:
6.3" x 9.1" x 1.3"
Case Pack:
18
Country of Origin:
United States

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