Overview
The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.
This book title, Reputation Management (The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations), ISBN: 9781032577982, by John Doorley, Helio Fred Garcia, published by Taylor & Francis (April 3, 2025) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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