Overview
Resistance and Persuasion offers many new revelations about persuasion:
*Acknowledging resistance helps to reduce it.
*Raising reactance makes a strong message more persuasive.
*Putting arguments into a narrative increases their influence.
*Identifying illegitimate sources of information strengthens the influence of legitimate sources.
*Looking ahead reduces resistance to persuasive attempts.
This volume will appeal to researchers and students from a variety of disciplines including social, cognitive, and health psychology, communication, marketing, political science, journalism, and education.
This book title, Resistance and Persuasion, ISBN: 9780805844870, by Eric S. Knowles, Jay A. Linn, published by Taylor & Francis (December 1, 2003) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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