Resistance is Useless (The Art of Business Persuasion)

ISBN: 9781841124698
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$24.95
SKU:
9781841124698
Availability:
499
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Product Details

Author:
Geoffrey Burch
Format:
Paperback
Pages:
288
Publisher:
Wiley (March 7, 2003)
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781841124698
Weight:
16oz
Dimensions:
6.2" x 9.2" x 0.85"
File:
Wiley-wileyUS_2_1_20250915-20250915.xml
Folder:
Wiley
List Price:
$24.95
Country of Origin:
United Kingdom
Case Pack:
24
As low as:
$17.22
Shipping Origin:
Wiley-2
Publisher Identifier:
P-WIL
Discount Code:
D
Pub Discount:
50
Imprint:
Capstone

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Overview

This book will show you how anyone can be persuaded to do anything.

Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.
Resistance is Useless will show you how to:

  • Change anyone's opinion on any subject.
  • Transform a lynch mob into your most devout supporters.
  • Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer.
  • Understand how a perfect product demonstration can get you hurled into the street by security.
  • Sell tanks to Genghis khan.

Readership: General Business, customer service and sales.

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