Response (The Complete Guide to Profitable Direct Marketing)

In Response! Lois K. Geller, a leading expert in Direct Marketing offers all marketers, whether they work for small companies or large corporations, a strategy for creating and sustaining a profitable Direct Marketing program.

Leading the reader through this program of planning, budgeting, forecasting, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and Internet campaigns.

This book title, Response (The Complete Guide to Profitable Direct Marketing), ISBN: 9780684871134, by Lois K. Geller, published by Touchstone (May 1, 1999) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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