Retail Marketing Management (The 5 Es of Retailing)

ISBN: 9781526446855
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$57.00
SKU:
9781526446855
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing:

- Entrepreneurial, innovative and customer-centric mindset
- Excitement
- Education
- Experience
- Engagement

These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

This book title, Retail Marketing Management (The 5 Es of Retailing), ISBN: 9781526446855, by Dhruv Grewal, published by SAGE Publications (January 22, 2019) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Retail Marketing Management (The 5 Es of Retailing) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Dhruv Grewal
Format:
Paperback
Pages:
200
Publisher:
SAGE Publications (January 22, 2019)
Language:
English
Audience:
College/higher education
ISBN-13:
9781526446855
ISBN-10:
1526446855
Weight:
13.92oz
Dimensions:
6" x 9"
File:
Corwin-org_sage_onix30_full_US_20241001-20241003.xml
List Price:
$57.00
Case Pack:
26
As low as:
$41.61
Publisher Identifier:
P-CORWIN
Discount Code:
E
Folder:
Corwin
Pub Discount:
50

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