Overview
Winner of a Choice Magazine Outstanding Academic Title Award!
We are on the cusp of a marketing revolution.
And it is being led by you.
Return on Influence is the first book to explore how brands are identifying and leveraging the worldās most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales.
In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through:
- In-depth explanations of the sources of online influenceāand how they can work for or against you
- Interviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn
- An insiderās look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone
- Practical, actionable tips to increase your own personal power and online influence
- More than a dozen original social influence marketing case studies
Even if you already use social media platforms such as Facebook, LinkedIn, YouTube, Twitter, or blogging to maintain an online presence, this eye-opening, action-ready guide shows you how to reach the āsuperconnectorsā who ignite epidemics through word-of-mouth influence . . . and become one yourself.
This is the future of marketing at your fingertips: low-cost, high-speed, influence driven, and powerful. Filled with fascinating case studies, interviews, and insider advice, this essential guide prepares you for the next wave of social networking. This is how to win friends and influence people in the digital ageāwith a Return on Influence.
Praise for Return on Influence:
āInfluence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . . . and measure them!ā
āBrian Solis, author of The End of Business as Usual
āSchaeferās book has earned its place on the shelf of anyone looking to find influencersāor become one.ā
āHarold Burson, founder, Burson-Marsteller
āReturn on Influence is definitive, exciting, and endlessly practical. In an age where marketing budgets are tight and getting tighter, social mediaāand particularly influence marketingāhas become the silver bullet to solve all problems. Consider this book the marksmenās manual.ā
āRick Wion, Director of Social Media, McDonaldās
āI could not stop reading this book. Mark Schaefer demystifies the power of influence in this insiderās guide to combining content strategy with network interactions to create social conversations that move markets.ā
āArdath Albee, author of eMarketing Strategies for the Complex Sale
āA fascinating exploration at how you track and increase your online influence. Real-world strategies for real-world companies.ā
āRandy Gage, author of Prosperity Mind
This book title, Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, ISBN: 9780071791090, by Mark Schaefer, published by McGraw-Hill Education (March 7, 2012) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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